The global smartphone market grew 6% YoY to 296.9 million shipments in Q1 2024. Samsung surpassed Apple to become the top smartphone player, with 20% shipment share. Apple's shipments declined 13% YoY due to inventory build-up, while Xiaomi grew 34% YoY. Global smartphone revenues reached a record high, growing 7% YoY.

Source: https://www.counterpointresearch.com/insights/

5G technology is set to improve with the completion of Release 18 in June 2024, offering low-latency and high-speed data transfer. Release 19 is expected to be completed later, enabling new applications like Extended Reality, connected cars, and generative AI.

Source: https://www.counterpointresearch.com/insights/

China's VR market shipments declined 61% year-over-year in 2023, the largest drop in five years. Meanwhile, AR smart glasses shipments surged 60% with TCL-RayNeo and Xreal leading the market. Apple's Vision Pro is expected to boost the VR segment in 2024, while AR smart glasses are set for further growth.

Source: https://www.counterpointresearch.com/insights/

Motorola launched new smartphones focusing on design and user experience. The brand partnered with Pantone to leverage AI technology. The launch event took place in India, where Tarun Pathak, Research Director at Counterpoint, discussed the brand's shift towards a lifestyle image with Ruben Castano, Head of Design and Experience at Motorola Mobility.

Source: https://www.counterpointresearch.com/insights/

Source: https://www.counterpointresearch.com/insights/

The global advanced smartwatch market is projected to grow 15% annually in 2024, driven by increasing adoption of HarmonyOS and Google Wear OS platforms. Huawei's HarmonyOS smartwatches are expected to dominate in China, while Samsung, Google, OnePlus, OPPO, and Xiaomi will drive Wear OS volumes.

Source: https://www.counterpointresearch.com/insights/

A survey reveals that 77% of respondents prioritize product quality when buying smartphones. realme, Samsung, and vivo are top-rated for product quality, with realme ranking No. 1 for build quality among users aged 16-20 in the sub-BDT 20,000 price band.

Source: https://www.counterpointresearch.com/insights/

By 2027, AI laptop PCs with GenAI capabilities will account for 3 out of 4 laptop sales. Microsoft will drive the AI laptop ecosystem, while Apple will be a competitor. Intel and AMD will focus on making GenAI-capable compute mainstream to compete with Qualcomm and Apple's Arm-based solutions.

Source: https://www.counterpointresearch.com/insights/

By 2030, 9 out of 10 connected cars will have embedded 5G capability. China is expected to lead the market, followed by the USA, India, Japan, and Germany. Electrification, autonomy, and advanced infotainment drive connectivity growth.

Source: https://www.counterpointresearch.com/insights/

China is expected to lead the global adoption of Level 3 autonomous driving systems, with over 1 million vehicles installed by 2026 and 10% market share by 2028. Mercedes is the first mover, but Chinese OEMs are rapidly catching up, driven by government support and testing licenses.

Source: https://www.counterpointresearch.com/insights/