Consumers expect multi-format content experiences, and to capture emerging demand, Video Action Campaigns will be upgraded to Demand Gen campaigns starting in Q2 2025. Advertisers using Video Action Campaigns will drive stronger performance by adopting a multi-format strategy with Demand Gen, which saw 20% more conversions at the same cost per action when uploading both video and image assets.
AIGoogle | Rating: 60 | 2024-09-04 01:08:14 PM |
Google Research is using AI to build tools to help cities tackle extreme heat. The rising temperatures have a disproportionate impact on people who live in urban heat islands, which heat up at twice the global average rate. Heat-related mortality for people 65 and older increased approximately 85% between 2017 and 2021. The Heat Resilience tool applies AI to satellite and aerial imagery to help address extreme heat.
AIGoogle | Rating: 71 | 2024-09-04 11:47:41 AM |
Google Public Sector is supporting 15 startups using AI to tackle big issues in infrastructure, such as mass power outages, air travel delays, and traffic congestion. The startups will participate in a 12-week AI curriculum led by Google's People + AI Research (PAIR) team. The program aims to help governments and communities address pressing challenges at scale.
AIGoogle | Rating: 71 | 2024-08-08 01:06:01 AM |
New reporting and generative AI features are available to help build a wider range of high-quality creative assets for AI-powered campaigns. The features include conversion metrics in asset-level reporting, YouTube videos in placement reporting, and third-party verification for brand suitability on YouTube and Display inventory in Performance Max. Generative AI image editing is also available to maximize asset variety and scale workflows.
AIGoogle | Rating: 60 | 2024-07-30 04:09:26 PM |
2024-07-28 02:49:45 PM |
2024-07-28 02:49:44 PM |
The article discusses the latest AI products and updates, including the improved long context window in Docs, which can pull information from multiple documents, and the Imagen 3 text-to-image model, which can generate decorative text and letters.
2024-07-28 02:49:44 PM |
Duplicated with: 1 | 2024-07-28 02:49:44 PM |
2024-07-28 02:49:43 PM |
2024-07-28 02:49:43 PM |